In 1921, two friends, Van Cotthem and Leclercq, laid the foundation for a success story that continues to this day. With the establishment of a small workshop for enameling work in Molenbeek, they began a journey that would continue to shape Emaillerie Belge until 2023 and beyond. Officially founded on Nov. 16, 1923, Emaillerie Belge initially specialized in the production of household items. Soon the product range expanded - signs and advertising panels became a major pillar of production. By 1930, the team had grown to as many as 138 employees.
Crisis times during the war and beyond
The following decades were anything but easy. During World War II, the factory suffered significant damage from bombing raids. In addition, there was a shortage of steel, which almost completely shut down production. But Emaillerie Belge showed resilience and persevered.
The postwar years continued to be difficult: in 1957, the Belgian government introduced a tax on outdoor advertising, which significantly reduced the demand for enamel signs. In addition, new, cheaper materials such as PVC, painted aluminum and neon lighting made traditional enamel work more difficult. Many companies had to close their doors, but Emaillerie Belge held on through clever acquisitions of smaller competitors and by offering alternative materials.
New boom thanks to Hergé
In 1983, the production of plates with motifs from Hergé's "Tintin" (Tintin) brought new energy to the company. From 1986 sales rose sharply, and to this day these enamel signs are coveted collectibles.
In the early 1990s, Emaillerie Belge rediscovered its roots. The company refocused on artisan quality and craftsmanship of the highest standard. This return to traditional craftsmanship enabled the company to hold its own in a challenging market.
In 2016, however, Emaillerie Belge was once again on the verge of bankruptcy. High debts and a necessary relocation of production caused major problems. But thanks to young entrepreneur Vincent Vanden Borre, a breath of fresh air swept through the company. He managed to save the company by exploring new markets and expanding enamel applications into areas such as architecture, design and art.
Looking forward
In 2018, Emaillerie Belge moved to Forest (Brussels). With a unique showroom and an authentic workshop, displaying more than 500 plates from a private collection, the company got a fresh start. Investments in modern kilns and new production facilities strengthened the market position and led to new growth.
In 2023, Emaillerie Belge celebrated its 100th anniversary. Although the team has been reduced to about ten employees, the passion for high-quality, durable enamel work remains as strong as ever. The company remains true to its artisan tradition and is preparing to remain a major player in the world of enameling in the future. With a focus on quality and sustainability, Emaillerie Belge is ready for the next chapter in its impressive history.
In addition to the new website, available in three languages (Dutch, French, English), Emaillerie Belge now also presents itself with a new corporate identity that ensures a consistent look both internally and externally.
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