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With our team of about 10 employees, we have a front row seat to the creation of publicity and signage signs, artworks, collectibles, furniture pieces, etc. As enamellers, we enjoy this privilege every day, it is the motivation to carry out our craft with the greatest passion and contribute to a sustainable society.
In 1921, two friends, Van Cotthem and Leclercq, started an enameling workshop. Two years later, on November 16, 1923, Emaillerie Belge was officially founded in Molenbeek. Initially, the company focused on producing household goods but quickly expanded its offerings to include signage and advertising. Within seven years, the team grew to a remarkable 138 employees.
During World War II, the enamel industry suffers. The Molenbeek plant is partially bombed, and due to a shortage of steel, production comes to a near standstill.
In 1957, the government introduced a law levying taxes on roadside advertising, leading to a decline in demand for enamel billboards. The emergence of cheaper alternatives, such as PVC, enamel on aluminum and tin, and neon lighting, creates a difficult period for the enamellers. Many manufacturers have to close their doors. However, Emaillerie Belge manages to keep its head above water by taking over some smaller competitors and also offering alternative materials itself.
The first productions of Hergé's Tintin took place in 1983, but it was not until 1986 that sales took off. From then and until today, they are among the most sought-after enamel signs.
In the early 1990s, Emaillerie Belge undertakes a reorientation and returns to its roots: the niche market of vitreous enameling. The focus on craftsmanship and top quality once again becomes an absolute priority, and thanks to its great knowledge of the industry and the craft, the company manages to stay open all these years.
In 2016, just as Emaillerie Belge is about to lay down its books, the company is acquired by a young entrepreneur, Vincent Vanden Borre. Despite major challenges, including heavy debts and a forced relocation, he manages to revitalize the company by looking for new markets and applications.
The tapping of new markets such as architecture, design and art revives Emaillerie Belge and from 2018 the company grows again. Traditional markets such as publicity, signage and comic strips also see a revival and the company moves from Molenbeek to a new location in Forest (Brussels). A unique showroom and authentic workshop, decorated with more than 500 panels from the private collection, improve the production process. Investments in new kilns and infrastructure increase production capabilities.
In 2023, Emaillerie Belge is proud to celebrate its 100th anniversary. The team is back to about 10 employees and the company remains true to its roots, with a strong focus on quality and sustainability in steel enameling, ready for the future.
We are always looking for people who want to share our passion and dedication, and create masterpieces together that will be admired and cherished for decades. Please let us know!
